Akili TV launches ‘Read Along Hour’ to boost children’s literacy with subtitles

Akili TV launches ‘Read Along Hour’ to boost children’s literacy with subtitles

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Switch On | Read On, a global literacy initiative, has launched in Kenya in partnership with Akili TV, introducing a new weekday children’s block dubbed Read Along Hour aimed at boosting literacy through subtitled programming.

In a statement dated February 23, 2026, the organisation said the one-hour block will air every weekday from 5pm to 6pm, turning children’s screen time into a shared reading experience by embedding Literacy Grade Subtitles into popular shows.

The Kenya rollout is being championed by celebrity couple Nameless and Wahu, who said the initiative aligns with their commitment to their children’s learning and development.

“Reading is the foundation of how children learn, express themselves and understand the world… Read Along Hour does exactly that, turning everyday TV time into an opportunity for growth,” Wahu said.

Nameless said subtitles can naturally support literacy by encouraging children to read as they watch.

“The reality is that reading through subtitles naturally builds literacy. That’s why partnering with Switch On | Read On matters to us as it speaks directly to Kenyan families,” he said.

Akili TV said the Read Along Hour will feature well-known titles including Supa Strikas and Wild Kratts.

The initiative is also introducing an on-screen “L-Bar” at the start and end of each episode, highlighting the total number of words read, three tricky spellings and three advanced words to encourage brief conversations and practice between children and caregivers.

Switch On | Read On founder Henry Warren said the programme offers parents a simple, free way to support reading at home.

“If you’re a parent who cares about your child’s literacy, this is one of the simplest things you can do, and it’s completely free. Just tune in at 5 PM,” he said.

Akili TV CEO and co-founder Jeff Schon said the partnership reflects the broadcaster’s push to blend entertainment and education.

“If children are already watching, that time should give something back,” Schon said.

The initiative comes amid concerns over literacy levels.

Citing a report by Usawa Agenda, the partners said 50 per cent of Grade 6 learners in Kenya are unable to read a Grade 3-level English story

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