ASA International and Turaco launch affordable, enhanced Credit Life Insurance across Africa

The new insurance cover, which starts at just US$0.30 per month, is designed to provide uninterrupted protection against credit, life, and health-related risks for ASA International’s clients.

Notably, the policy requires no complex paperwork and is seamlessly integrated into ASA’s existing loan systems—easing the burden on both clients and loan officers.

Unlike traditional credit insurance that primarily safeguards lender portfolios, this product prioritizes clients and their families, offering a financial safety net during times of crisis.

“I’ve been with ASA Uganda since 2018 and use their loans to buy cattle and goats,” shared Nagudi Milly, a client from Mbale, Uganda.

“I was hospitalized after an accident and used ASA LifeCare to make my first claim. Turaco paid me so quickly. Thanks to that support, I was able to reopen my shop right away. I’m grateful to ASA Uganda and Turaco for having my back when I needed it most.”

The Enhanced Credit Life product replaces ASA International’s previous death-only cover, expanding benefits to include health-related claims and faster payouts.

The initiative follows a successful pilot in Uganda and marks the beginning of a broader rollout across ASA’s eight African markets.

“This launch represents an important step for ASA International as we seek to deepen and broaden financial inclusion by offering access to life and health insurance services that have traditionally been out of reach for many,” said Rob Keijsers, Group CEO of ASA International.

“We’ve now grown to protect over 4 million lives across the continent — and we’ve done it by combining execution, technology, and deep partnerships,” said Cedric Todwell, Group Director of Business Development, Turaco Insurance.

Turaco’s end-to-end digital platform supports onboarding, policy administration, and claims processing through seamless API integration.

Clients can initiate claims using mobile channels, reducing friction and ensuring fast turnaround.

“We’re honoured and delighted to be partnering with ASA International across all eight of their African markets,” said Ted Pantone, Group CEO of Turaco.

“This partnership directly aligns with Turaco’s bold vision to insure 1 billion people in emerging markets.”

Pantone emphasized the broader impact of the partnership: “This insurance product is a statement that inclusive protection can be done at scale. Together with ASA International, we are embedding dignity, security, and peace of mind directly into the financial journey of millions across Africa.”

The partnership is expected to significantly contribute to raising insurance penetration in Africa from the current 2% to double digits, while also advancing key Sustainable Development Goals—reducing poverty, improving healthcare access, and fostering lasting financial resilience.