China, Kenya expand publishing cooperation through copyright partnerships

China and Kenya are seeking to deepen cooperation in publishing, copyright trade and digital technology as the two countries strengthen cultural and people-to-people exchanges.

The discussions were held during the 2026 Nairobi International Book Fair, where the Kenyan leg of the second China Culture Touring Exhibition in Africa showcased more than 600 Chinese cultural products.

The exhibition, held under the theme “Books Bring Us Together, Discovering China Through Reading,” featured Chinese books, cultural and creative products and interactive experiences showcasing aspects of Chinese heritage.

Xiamen International Book Company, represented by General Manager of the International Book Business Group Xiong Liguo, is seeking partnerships with Kenyan writers, publishers and copyright owners to facilitate the exchange of literary works between the two markets.

“We aim to empower readers to know each other's culture and satisfy the needs of both Chinese and Kenyan audiences through advanced technology and copyright trade,” Xiong said.

The proposed partnership will focus on identifying Kenyan literary works and other high-quality content that could be introduced to Chinese readers, while creating channels for Chinese publishing content to reach the Kenyan market.

The collaboration will also explore the use of artificial intelligence translation, digital publishing platforms and e-commerce to address language barriers and expand the international distribution of books.

Xiamen International Book Company said it is particularly interested in cooperation involving copyright acquisition, joint publishing, content development and publishing services.

During the exhibition, the Chinese delegation held discussions with Kenyan and other African publishing houses on potential copyright partnerships and the development of content for their respective markets.

The Chinese exhibition featured more than 300 book titles, covering traditional Chinese culture, Chinese-language learning, fiction, comics and children's literature.

Visitors also interacted with Chinese cultural products and participated in traditional activities, including wearing Hanfu, trying flower hairpins and making lacquer fans.

The exhibition organisers said the initiative is aimed at using books and cultural products to promote greater understanding between Chinese and African audiences.

For Kenyan publishers and authors, the proposed collaboration could open additional channels for literary works to reach the Chinese market, while giving Kenyan readers greater access to Chinese literature and cultural content.