Digital lenders rebrand to Digital Financial Services Association of Kenya

The Digital Lenders Association of Kenya has rebranded to Digital Financial Services Association of Kenya (DFSAK) as the association reported disbursing over Ksh.500 billion in mobile loans to small businesses and households over the last eight years.

The rebrand is aimed at deepening financial inclusion by bringing together more players in the financial services ecosystem and by being more responsive to dynamic customer needs.

“With a robust regulatory environment and increasing consumer interest, we expect the sector to keep deepening financial inclusion in the coming years,” said DFSAK chairman Kevin Mutiso during The Digital Finance Summit 2023 in Nairobi.

More than 8 million Kenyans equivalent to a million customers every year have benefitted from affordable mobile micro-loans to lift households out of poverty as well power up businesses, with an estimated 70% of borrowers borrowing for business reasons. 

“We foresee demand for mobile credit rising as small local businesses turn to online marketing platforms and seek growth funds beyond borders,” Mutiso said

Digital services are projected to add an extra $180 billion (approx. Ksh.23.4 trillion) to Africa's GDP by 2025, according to the United Nations Conference on Trade and Development (UNCTAD).

Backing this trend is a near doubling of Kenya’s Fintech Start-Ups totalling $574.8 million (approx.Ksh.71. 7 billion) in 2022 from $292 million (around Ksh.36. 4 billion) in 2021.

DFSAK is now looking to ride on these positive market sentiments to rack up more funding towards onward lending to the growing customer numbers, develop new digital financial services such as digital insurance, digital savings plan and digital investment platforms while bolstering financial literacy levels and oversee licensing of more providers.

“In the next phase, the Association is looking to overturn the shortfalls experienced in the last eight years including harmful debt collection practices still prevalent even as licensing continues,” said Mutiso.

The Association is keen on addressing financial literacy challenges with consumers that have for a long time been challenged by the lack of a comprehensive and unified strategy for the benefit of consumers.

Since September 17, 2022, Licensing of Digital Credit Providers is still slow as only 22 out of over 400 lenders have been approved.

DFSAK said it will continue fostering meaningful engagement with the government as it celebrates among its key wins, spotlighting the bad-actors in the sector and effectively reducing the harmful lending practices in Kenya.