Jägermeister's Haus of Kühl lands in Nairobi for first East African edition

The Nairobi edition marks the platform's first entry into the East African market, and organisers say it is designed to bring Jägermeister's global cultural world into Nairobi's creative ecosystem, creating a space where global culture meets local creativity. 

Haus of Kühl brings together music, dance, nightlife, fashion, art and creative communities under one roof, and the Nairobi edition will champion artists, cultural disruptors and the next generation of tastemakers shaping the future of nightlife, transforming the venue into a multi-dimensional playground for a night of discovery, performance and celebration. 

The night will be headlined by South African acts KMAT and MfanaTouchLine, who join a deep bench of homegrown talent. Mariah and Sameer Bry will host the event, presenting more than 36 Kenyan performers, among them singer Iyanah and dancers Ian Tico and Thee Iconic.

The night's sound will be carried by an eclectic DJ lineup featuring Basthma, Burugu, Calvin The Curator, Coco Kahi, DJ Lyta, DJ Mani, DJ Rayma, Hiribae, Jayeda, JM1, Kamz, Kaneda, Kiptala, Kurtiss E, Love, Mani, Monzo, Mura, Mtu Solo, Mr. Arkitech, N!k, Njeri wa Baaba & Santa Currie, Safari Oontz Collective, Selekta V, Selo, Shi, Sir M & Mista C, Suraj, The Vibe Initiator, Tinashe The DJ, Wembe Waves and Zhai, a lineup organisers say will bring a distinctly Kenyan sound to the wider Haus of Kühl experience. 

Kenya: Jägermeister's Haus of Kühl Makes Its Debut in Nairobi With 2 International Acts & Over 36 Kenyan Performers 

Beyond the performances, the event promises a fully immersive footprint. Organisers say the experience will span multiple stages, including a Main Stage, a Dance Stage and a Silent Disco, alongside The Meister, a dedicated fashion and art market.

The night will also feature immersive spaces such as the Manifest Speakeasy and The Safe Now Zone, among other attractions built to give guests a mix of performance, style and discovery under one roof.

Speaking ahead of the event, Ephraim Manana Snr, Jägermeister's Culture and Experiential Marketing Manager, said bringing Haus of Kühl to Nairobi for the first time is an exciting milestone for the brand.

The platform, he noted, positions Jägermeister as a culture brand rather than simply a drinks label, one keen on tapping into Nairobi's growing reputation as a creative and nightlife hub in the region.