Inchcape named official New Holland distributor in Kenya

Global agricultural machinery giant New Holland has appointed Inchcape Kenya as its official distributor in the country, marking a strategic move aimed at bolstering agricultural mechanization and sustainability in the region.

Effective August 1, 2025, Inchcape will offer New Holland’s full product portfolio, including tractors, combine harvesters, spare parts, and maintenance services.

The partnership targets improved productivity and enhanced customer support, particularly for small-scale and mixed-crop farmers.

“We are confident that with Inchcape, we have the perfect partner to support our farmers into a new level in Kenya,” said Özkan Eren, Middle East & Africa New Holland Business Director.

“Our long-standing commitment to agriculture in Kenya continues and we want to maintain New Holland as the number one brand in the country. With this new partnership our ties to Kenya become even stronger. We look forward to supporting Inchcape, our new partner, in their growth, confident they will offer the best products and service to our customers in the territory.”

Inchcape is no stranger to the agricultural scene in East Africa. The company has worked with New Holland in Ethiopia for over four decades, and this Kenyan expansion signals deeper investment into the region.

“We are proud to build on our rich legacy of over 40 years of successful partnership with New Holland in Ethiopia, as we now expand into Kenya, a market where agriculture plays pivotal role in the economic growth and advancement of the country and its people,” said Francis Agbonlahor, Managing Director of Inchcape Africa.

“This appointment is a testament of the trust that New Holland has placed in Inchcape, and it aligns seamlessly with our African growth strategy. By bringing our global and local expertise, strong customer focus, and operational excellence into the Kenyan agricultural sector, we aim to better support and serve farmers with innovative, reliable solutions and ensure that New Holland retains its market leadership in the sector.”

New Holland’s line-up will include the TT Series for economy and power, the versatile TD Straddle models, TS6 and 10S Series for land prep and haulage, high-horsepower tractors for intensive workloads, and the TC Series combine harvesters designed for Kenya’s diverse crop conditions.