Kenya Airways partners with global firm ALL Accor in cross-reward loyalty programme

Through the partnership, members of both programmes will be able to convert points between the two platforms. Under the arrangement, 3,000 Asante Rewards points can be exchanged for 1,000 ALL Accor Reward points, while 3,000 ALL Accor points can be converted into 1,000 Asante Rewards points.

Customers will be able to redeem points for flights, lounge access and additional baggage on Kenya Airways and its SkyTeam partner network, as well as hotel stays, dining, wellness services and lifestyle experiences across Accor properties.

Kenya Airways Chief Commercial and Customer Officer Julius Thairu described the deal as a milestone for African aviation, saying it would give customers more options to earn and redeem rewards across global travel and hospitality services.

“This collaboration represents a significant milestone not only for Kenya Airways, but for African aviation. As the first airline on the continent to partner with ALL Accor, we are proud to give our loyal customers even more ways to earn, convert, and redeem their rewards across a world of travel and hospitality experiences,” said Mr Thairu.

Accor executives said the partnership reflects growing demand for integrated travel experiences across Africa and the Middle East, where travellers are increasingly seeking flexible loyalty programmes that combine aviation and hospitality benefits.

"This collaboration empowers our members with greater flexibility, stronger recognition, and more avenues to transform points into truly meaningful travel experiences,” said Kerry Healy, Chief Commercial Officer for Accor's Premium, Midscale & Economy brands in the Middle East, Africa and Asia Pacific.  

Raki Phillips, Regional President, Premium, Midscale and Economy, Middle East, Africa & Türkiye, at Accor added: “This partnership reflects the growing momentum of Africa and the Middle East as increasingly connected travel markets.

Accor operates brands including ibis, Novotel, Pullman, Swissôtel, Sofitel, Fairmont and Raffles across more than 110 countries.

The new benefits are expected to be available immediately through the respective loyalty platforms of both companies.