Kenyan digital marketing firm expands to Gulf region

Nairobi-based digital marketing firm More Classifieds Agency Ltd has announced a strategic partnership with Saudi Arabia’s Fauzia Saleh Al Sawaqi to launch operations in the Gulf region, marking a key step in the company’s international expansion.

The agreement, signed on January 7, 2025, will see the establishment of More Classifieds Agency – Gulf Region, operating under the firm’s More 360 Degrees Marketing Model, with operations set to begin in March 2026. Riyadh will serve as the regional headquarters.

Under the new partnership, the Gulf operation will offer integrated digital marketing services including business listings, digital advertising, brand visibility campaigns, content marketing, and data-driven promotional tools tailored for businesses across the Gulf Cooperation Council (GCC).

The company said the move aligns with its vision of empowering businesses beyond Kenya through localized and affordable digital marketing solutions, combining Kenyan-built technology with strong regional market insight from Saudi Arabia.

“There is a growing demand in the region for structured and results-oriented digital marketing solutions,” said Fauzia Saleh Al Sawaqi

“The More 360 Degrees Marketing Model offers a strong framework to support business growth, enhance visibility and help enterprises compete more effectively in an increasingly digital marketplace.”

The Riyadh launch is the first phase of a wider Gulf expansion plan, with additional GCC markets expected to follow.

More Classifieds Agency Ltd is a Nairobi-based digital marketing and advertising firm that operates the More.co.ke business directory and the More Business platform, focusing on affordable, localized and data-driven solutions for small and medium-sized enterprises.