Safaricom surpasses 50 million customers in Kenya

Safaricom has announced it has surpassed 50 million customers on its mobile network in Kenya, marking a major milestone ahead of its 25th anniversary in October 2025.

The telco attributed the achievement to increased customer engagement initiatives rolled out over the past year, including campaigns such as Sambaza Furaha and the M-PESA Sokoni marketplace.

“This milestone reflects the deep connection we have built with Kenyans over the past two and a half decades,” said Group CEO Peter Ndegwa in a statement on Thursday.

“We recommit ourselves to always being a force for good and creating what’s next for our customers.”

Founded in 2000 with just 17,000 customers, Safaricom has grown to become the country’s largest telecommunications provider.

The company also recently hit 10 million customers in Ethiopia, where it entered in 2022 and has been expanding its regional footprint.

Over the years, Safaricom has invested in digital infrastructure and introduced key innovations such as M-PESA, which now operates as a digital financial ecosystem.

The company has also played a role in expanding internet connectivity through its 3G, 4G, and 5G networks.