Sidian Bank bags four awards at Think Business Insurance gala

Sidian Bank’s insurance subsidiary is riding high after clinching multiple honours at the 2025 Think Business Insurance Awards, held at Nairobi’s Serena Hotel.

The lender’s insurance arm, Sidian Bancassurance Intermediary Limited, walked away with the title of Most Customer-Centric Bancassurance Intermediary, a nod to its increasingly tailored approach to retail and SME-focused insurance solutions.

While industry award ceremonies often come loaded with predictable corporate back-patting, Sidian’s haul this year signals something more tangible: an increasingly aggressive push into the often-underserved segment of small business owners and individual clients, sectors where insurance penetration remains low but the potential is enormous.

Beyond the headline accolade, Sidian Bancassurance also bagged: 1st Runner-Up for Best in Non-Life & Non-Embedded Products; 1st Runner-Up for Best in Life Products; and 2nd Runner-Up for Overall Best Bancassurance Intermediary.

The awards are part of an annual event by Think Business, which seeks to recognize performance and innovation in Kenya’s insurance sector — a sector that has, in recent years, come under pressure to reinvent itself amid rising customer expectations and increasing digital disruption.

Sidian Bank CEO Chege Thumbi, while celebrating the recognition, pointed to a larger mission: “We are committed to making insurance accessible and affordable, thereby enhancing the financial well-being of our customers across the country. These awards reflect the tangible impact of our efforts and fuel our drive to innovate further.”

The bank says it will continue investing in personalised insurance solutions tailored for entrepreneurs and retail clients — a space that many legacy players have typically neglected in favour of more corporate-friendly offerings.