CMG Records roars again with a team-up with veteran rapper CMB Prezzo ahead of collabo release

Over the last several weeks, the record label has shifted from the traditional musical approach to infusing cutting-edge content creation which has seen the label's ingenious Tiktok stars roll out some pretty impressive material which has splendidly resonated with fans.

Led by Tiktok heavyweights Bruno and Reenckid, the CMG content has found a life of its own, as the duo, in collaboration with other creators, continue to push the label's limit as well as churning out stuff which has wildly gone viral, won plaudits and elevated the label's standing massively.

As earlier promised after the label's restructuring, which saw the CEO Stephen 'Dezz' Aoll onboard seasoned talent managers with a clear vision of driving the musical engine to greater heights, CMG has now moved to not just releasing individual projects but also getting into the booth with legendary players in the industry - further bolstering it's standing.

The newest entrant into the CMG field now is veteran rapper and self-styled 'King of Bling' CMB Prezzo who over the weekend hosted the entire CMG posse to a pompous shindig which saw the artists, content creators, managers, Tiktokers and writers mingle with the rap heavyweight and toast to a sparkling collaboration.

In the house was label managers Loice Mwangi and Gift Nasimiyu as well as a coterie of some of the outfit's best stars including Bruno, Control Bwoy, DJ Slayer, Kenda Risper and more.

Dressed resplendently in the branded CMG gear, the crew indulged in fine whiskey all night long, also taking time to engage in bubbly dance-offs as well as marking the night as a perfect bonding session. 

"This was basically us toasting to a working relationship with Prezzo. It has been a long time coming. Alot has been happening behind the scenes and we felt that it was finally time to let loose and just enjoy the fruition of our labour," label manager Loice Mwangi said.

Prezzo's entrance into the CMG highway is preceded by that of his contemporary and renowned rapper Kristoff who also has had a chequered ride with the label and has proved invaluable in the overall branding and musical direction of the record label.

As the crew made merry and popped champagne, the ever-ebullient Prezzo brought along his A-game, reminding everyone why he will always be the undisputed King of Good Times as well as taking time to impart his priceless industry knowledge on the CMG clan.

"I'm glad I got to do this," Prezzo said. "Music has always flowed in my system and getting an opportunity to work with these young folks, these brilliantly gifted kids, is a blessing. I'm impressed by their talent and their dedication. We have something beautiful for our fans!"

The rare link-up would soon be followed by the time-tested CMG ritual - a trip to XS Millionaires to not just celebrate but also make indelible memories, cement the birth of a product and meet their fans. 

"It has always been our thing. To go out and meet our fans, interact with them and also entertain them," Nasimiyu said.

"This provides us with an opportunity to also get feedback from our fans as well as testing our new material on them. It was one of those nights where you go out for a drink as well as for work."

CMB Prezzo's new collaboration with CMG is sure meant to sizzle the industry and revitalise the Kenyan musical spine, as the rap grandmaster brings along his tested virtuosity and peppered skills to the fresh and funky CMG sound.

"African music is shifting," Prezzo said. "And Kenya has to be on the forefront to champion this revolution as we fuse new and old sounds as well as making it as Kenyan as possible.