Dentsu Kenya launches school to train next generation influencers

Dentsu Creative Kenya has announced the launch of the Dentsu School of Influence, a new initiative aimed at equipping young content creators with the skills needed to navigate the fast-evolving digital landscape.

The program, which will train 200 aspiring influencers annually, is structured into two cohorts of 100 participants each.

The participants will undergo a four-day intensive workshop, focusing on content strategy, audience engagement, ethical influence, and monetization techniques.

Industry experts will lead the sessions, providing insights into brand collaborations and professional content creation.

According to Dentsu Kenya, the goal is to create a pipeline of responsible and market-ready influencers who can contribute meaningfully to digital conversations.

The training will culminate in a graduation ceremony, where the top 20 participants will secure opportunities to work on ALWAYS-ON campaigns for Dentsu Kenya’s clients.

“As the new generation of influencers enter social media channels as creators and thought leaders, we have a vision to provide these creators with a platform to maximize their income, produce content that is effective and navigate the responsibility that comes with being tastemakers,” said the company in a press release.

“In response, we developed the Dentsu School of Influence, a custom, first of its kind programme for a collective of young creators. The Dentsu School of Influence brings together young, aspiring influencers to develop their careers as content creators and bring new perspectives and value to the brands with which we work.”