RIKE, new association aimed at bolstering Kenyan music, brings on board Sauti Sol's Bien

As the official trade association representing the recorded music industry in the country, the Recording Industry of Kenya (RIKE), registered in 2022 as a not-for-profit organization under Kenyan law, aims to promote the collective interests of producers of sound recordings in the country.

With support from Sony Music Entertainment Africa, Universal Music Group and Warner Music Group, RIKE’s purpose is to serve the interests of owners of sound recordings through lobbying for a supportive policy and legislative environment. 

RIKE will also work with stakeholders and policymakers to ensure the recorded music ecosystem is protected across its various revenue streams including the digital space that has realized strong growth in recent years but which continues to face the threat of piracy and illegal exploitation of recorded music.

While speaking at the ceremony, RIKE Chairman and Executive Producer of Decimal Records, Eric Musyoka, said that now more than ever, he was optimistic about the future of the Kenyan recording industry.  

“Having witnessed the industry evolve over the last two decades, we know the importance of setting a foundation for critical systems and programmes for investors in the recorded music industry, " he said. 

"The board and I will use our experience and welcome like-minded individuals to join us; together, we will build a reliable mark of excellence for the local recording industry."

While speaking at the same event, the National Coordinator for RIKE, Angela Mwandanda also expressed her excitement at RIKE's international backing adding that she was looking forward to seeing Kenya's music industry reach 'its full potential'.

"Since its establishment, RIKE has had great engagement with music stakeholders and potential partners whose interests align with ours. It is very encouraging to receive the support from the international record companies and such enthusiasm for progress; I look forward to seeing the industry reach its full potential," she said.

RIKE’s board comprises individuals with a wealth of knowledge gained through extensive experience and success in their music business careers including Eric Musyoka of Decimal Records, also the Chair of the organization, Bien-Aime Alusa, a member of Sauti Sol and co-founder of Sol Generation Records, Suzanne Gachukia-Opembe of SubSahara Limited and John Katana Harrison of Them Mushrooms and Kalakata Music.