ALUTA: How Nairobians are turning clubbing into a Sunday service
A few months ago, after a long Saturday
night, characterised by wanton drunkenness and hazy fits of shisha, Nairobi
party lovers would totter home in the wee hours of Sunday morning eager to
catch a wink and nurse their maddening bablas.
But, over the last few months, a new clubbing
phenomenon has been creeping into the Nairobi party scene and slowly pulling in
a crowd that had, hitherto, been inconceivable.
Aluta Sundays has now become a major
Jamaica-inspired Sunday morning fiesta that sees revelers flocking to
nightclubs as early as 6am to enjoy endless hours of unlimited reggae jamboree.
Unlike in the months of yore, when going home
after a wild night was the order of the day, party animals are now kicking it
through the night, binging hard, dancing harder and carousing till the alarms
go off.
As early as 5am on any given Sunday morning,
you'll see patrons still going at it, the DJ still rocking the place, waiters
prancing up the pathways and gin-soaked girls lost in a timeless bubble of
disorderly whoopee.
And as the morning approaches, clubs have now
devised new ways to keep the crowds going - Aluta Sunday Service.
Originally a novelty, the idea is the
brainchild of Loft Lounge owners Bonke and Steve Mark who, alongside popular
reggae turntablist DJ Double Trouble, birthed Aluta Sundays to specifically
cater to reggae lovers who just won't go home or who, for lack of a better
thing to do on a Sunday morning, find it fit to quaff while Buju Banton blares
from the speakers.
The idea has become such a massive hit with
club owners that they have now created specific zones for Aluta Sundays.
Instead of hosting the events inside the
club, Aluta lovers at Loft Lounge, for instance, are moved towards the parking
area which, by Sunday morning, will have been cleared of all vehicles as staff
arranges seats for the upcoming 'service.'
DJ Double Trouble and his team are also moved
outside from where they set up their machines and the 'sermon' is ready to
roll.
Quiver Lounge, also a popular joint on Thika
Road, quickly absorbed the idea and even went ahead and launched the official
Aluta party section, called 'Aluta Gardens' from where revelers party their Sunday
blues away as DJ Moh Spice and his ilk lead the service.
“This specific kind of clubbing is designed
for those people who for one reason or another do not want to go home and nurse
their hangovers. The chilly morning weather helps them sober up even as they
continue with clubbing,” DJ Trouble previously told a local publication.
“Other revelers who come here are people who
know Monday is a work day so they want to party early and retire to bed early
before the Monday blues."
Aluta Sundays has become such a roaring
success that, according to DJ Trouble, a single session at Loft Lounge can sit
up to 1,000 people or more.
Just last week, another popular nightclub
along Mirema Drive, Paris Lounge, launched their own Aluta Sundays, a Sunday
service that kicks off at 6am and even has free soup for party-goers.
Popular reggae DJ Baba Dede is the Paris
Lounge official party bishop.
After Nairobi Governor Johnson Sakaja
directed nightclubs to only be playing music till 10pm, Aluta Sundays now seems
to have found even more converts as music-deprived party lovers can always look
forward to the break of dawn to enjoy their favourite reggae tunes as normal
church sermons continue in neighbouring churches.
"It's a beautiful idea. Napenda reggae
sana and sometimes, you can't listen to it enough overnight because DJs tend to
play alot of Afrobeat music. With Aluta, at least I get to enjoy my favorite
music, drink early, get drunk early and I'm home by around 3pm ready for work
tomorrow morning," Catherine Wangari, a patron, says.
And on whether Aluta Sundays is competing
with churches for audiences, a DJ who declined to be named said it’s “impossible
to compete with churches."
"Everyone likes what they like. If you
are not a church person, you'll still not go to church even without Aluta
Sundays and if you are a church person, you'll still go to church even with
Aluta Sundays. We have our own target audience. In fact, most of the people who
attend our event usually do so after leaving the church. They come here and
enjoy a few beers, listen to music and go home. I don't find anything unholy with
that," the unnamed DJ said to Citizen Digital.
After all is said and done, it looks like
Aluta Sundays is the new reggae Sunday service and, after a tiring boozeroo
Saturday night, it's only fair if you nurse your headaches with soft reggae
tunes on a Sunday morning.
Want to send us a story? SMS to 25170 or WhatsApp 0743570000 or Submit on Citizen Digital or email wananchi@royalmedia.co.ke
Comments
No comments yet.
Leave a Comment