Gucci launches new Ksh.190K umbrella, but it doesn’t actually protect you from the rain

Gucci launches new Ksh.190K umbrella, but it doesn’t actually protect you from the rain

The new Ksh.190K Gucci umbrella. PHOTO | COURTESY

  • The news of the parasol has elicited much public uproar, especially in China, where one user called it “a very big but useless fashion statement.”

  • A Gucci spokesperson confirmed that the product is set for release on June 7.

Global high-end fashion house Gucci has collaborated with sportswear giant Adidas to co-create a new luxury umbrella.

But, get this, the umbrella doesn’t even do the one job umbrellas are supposed to do; protect one from the rain.

That’s right!

The two global companies - arguably the biggest in their respective fields – put their best and brightest brains together to come up with an umbrella, not for the rain, but the sun.

 According to the Gucci website, the umbrella is “not waterproof and is meant for sun protection or decorative use.”

And how much are you required to fork out for this brilliant new bad boy? Nothing much, just about $1,644. Oh, for you Kenyans at the back, that’s Ksh.191,361.

The news of the parasol has elicited much public uproar, especially in China, where a BBC report says that one user called it “a very big but useless fashion statement.”

A Gucci spokesperson, while confirming that the product is set for release on June 7, reportedly told a Chinese media outlet that it is “not recommended for use as an everyday umbrella" but can pass as “a daily accessory."

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Gucci Adidas Umbrella

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