Agrochemicals manufacturers in new branding strategy to boost farming

The Agrochemicals Association of Kenya (AAK) has unveiled a new brand identity in a transformation strategy towards delivering “Better Farming, Better Food, Better Health” to its stakeholders.

AAK says its focusing on ensuring human well-being through food, nutrition and health, and the sustainable use of our ecosystems In the wake of changing global food and health needs.

At the heart of this rebranding is a new logo and identity that communicates and reaffirms AAK’s/CropLife Kenya’s positioning and philosophy of sustainable high-quality food production and associated health benefits.  

“Food and health needs have changed the world over, requiring us to reinforce our positioning in line with these changes and market expectations,” said Patrick Amuyunzu, the AAK Chairperson.

“To this end, we are excited to inform you of the proposed sharpened positioning and benefits of AAK as seen through the eyes of our stakeholders.” 

Speaking during the unveiling of the new brand identity during a breakfast meeting held in Nairobi, Mr. Amuyunzu said that as the leader in pest management, AAK is building on its position as a “reliable and trusted source” of inform ation and networking for all stakeholders.

“AAK is a facilitator, collaborator and reliable advocate of the policies and strategic linkages for improved food production and positive social contribution,” It will broaden its appeal and be able to expand to a new space. Today’s event will help increase relevance and value and drive growth to our members – Mr. Wachira Mureithi, Vice Chairperson of AAK.