Citizen Digital bags two prizes at 2024 Digital Media Awards

Citizen Digital was on Friday feted at this year’s Digital Media Awards (DMAs) held at Naivasha in Nakuru County.

The DMAs recognise creativity and innovation across brands, agencies and individuals behind unique and original campaigns in the previous year in line with innovations in the digital technology space.

In the content category, Citizen Digital took home a bronze award for good storytelling for the video essay ‘Black Tuesday: Covering the Gen-Z Protest.’

The short film by Citizen Digital journalists Lynn Ndinda and Moses Kinyanjui highlighted their experience at the frontline of Kenya’s deadly anti-government protests in June and July, during which youthful demonstrators stormed Parliament buildings in Nairobi.

Likewise, Citizen Digital scooped a bronze medal for the campaign ‘Bringing Technology Home’ in the technology category through the Citizen Digital mobile application and web platform.

Commenting on the double win, Carol Wachira, Director of Marketing and Digital Transformation at Citizen Digital's parent company Royal Media Services, termed it an attestation to the outlet’s high-quality work.

“We are very excited about this double win at the DMAs as it is a testament to our commitment to giving our viewers only the best when it comes to their experience on Citizen Digital,” she said.

“The depth and length that go into putting the stories together onto this platform are unmatched. We thank our very loyal audiences on both our Citizen Digital app and website, and we promise them a lot more exciting and innovative developments in the New Year.”

Some of the other 2024 DMA winners include Olive Wangai (Copywriter of the Year), Stephen Kiprono (Editor of the Year), Maxwell Ngari (Creative Director of the Year), Brigid Wambua (Marketing Manager of the Year), Tusker (Brand of the Year) and Dentsu Kenya, which took home the Agency of the Year award.

Muthoni Mumo, the awards’ director, said: “The awards were very well-deserved. I am glad the agencies participated, collaborated and supported each other, even though they are competitors out in the field.”

“It has been a great thing for the industry at large; local awards are important for building ourselves, setting standards and learning from each other.”

Friday’s event was the seventh edition of the DMAs.

Citizen Digital alongside Citizen Television and Hot96 FM, both sister brands in the Royal Media Services umbrella, were the event’s media partners.