Citizen Digital shortlisted for seven Digital Media Awards (DMAs) Fest 2025 awards

The awards organised by Go Gaga Experiential will reward creativity and innovation across different brands, agencies, and individuals who have left a footprint in the digital space through impeccable work from August 1, 2024, to September 30 2025.

Citizen Digital has an impressive seven nominations, among them captivating storytelling, brand positioning, campaigns and partnerships, an e-commerce platform, and the use of Artificial Intelligence (AI).

The seven award categories for which the Citizen Digital brand has been shortlisted are:

Sponsorship and Brand Partnership: This category honours collaborations between brands and platforms (sports, music, media) that elevate both partners and create shared value.

Mobile First Campaign: A category rewarding mobile dominance as well as ideas built specifically for vertical screens and thumbs.

Best Jingle: Celebrates original, brand-owned sonic signatures - those earworms that linger in memory and define a brand through melody.

Most Impactful Campaign for Women and Girls: The category champions work that advances gender equity or empowers women and girls in our communities.

Use of E-commerce: This recognises innovative integration of commerce with storytelling, shoppable content, seamless journeys, or in-app innovations that drive sales.

Film Craft: Use of Music and Sound Design: The category honours the careful marriage of sound and visuals, whether through scoring, sound FX, or music licensing that builds atmosphere, emotion and brand recall.

Film Craft: Animation and Motion Graphics: This category awards the technical and artistic prowess behind motion design, animated storytelling, explainer videos, to high-end motion graphics that turn complexity into clarity.

Last year, Citizen Digital scooped three DMA awards. This was for good storytelling of a video essay titled ‘Black Tuesday: Covering the Gen-Z Protest,’ that was a short film on the experience of journalists at the frontline of Kenya’s deadly anti-government protests in mid-2024, during which youthful demonstrators stormed Parliament buildings in Nairobi. The Brand was also recognised under the Media Innovation Award.

This year’s DMA 2025 Awards Fest will take place on Thursday, December 11, 2025, at the Tamarind Tree Hotel, Lang’ata Road.

The event’s core mission is to elevate creative excellence in East Africa by recognising top talent, fostering industry collaboration and driving creative innovation across the region.