Global survey finds rising favourability toward China in 2025

A new global survey shows that public perceptions of China improved significantly in 2025, with growing recognition of the country’s economic strength, technological development, and international influence.

The “2025 Global Survey on Impression and Understanding of China,” conducted by the Global Times Institute, gathered views from 51,689 respondents across 46 countries, including Kenya, between August and October 2025.

The study covered 15 developed and 31 developing countries, including G20 members, BRICS nations, and all ASEAN states. Respondents aged 18 to 70 were interviewed using online surveys, face-to-face, and telephone interviews, with quota controls ensuring samples reflected national population structures. China itself was not included in the survey.

Rising Confidence in China’s Economy and Global Influence

The survey found that more than 80 per cent of respondents rated China’s economic performance positively, with optimism stronger in developing countries (86 per cent) than in developed economies (75 per cent). Nearly 90 per cent expressed confidence in China’s economic growth over the next decade.

Respondents also recognised China’s growing global influence. About 78 per cent said the country’s overall strength is increasing, and over 80 per cent rated its economic and technological capabilities as strong. When ranking major countries by international status, China came second overall, with 25 per cent ranking it first—an increase from the previous year.

Favourable Views and Interest in China

Overall favorability toward China rose to 69 per cent, up six points from 2024, with the highest levels seen in Africa, BRICS countries, and the Middle East. Positive impressions of the Chinese people also increased to 66 per cent. Common associations with China included economy, technology, development, innovation, and strength.

Interest in Chinese culture and technology was widespread. More than 90 per cent of respondents reported some interest in China, with cultural heritage leading in developed countries and technology in developing regions. Around 60 per cent said they use Chinese digital platforms such as TikTok or e-commerce apps, and recognition of Chinese-made robots, drones, and smart vehicles exceeded 80 per cent.

Expectations for Global Engagement

Over 70 per cent of respondents expect China to play a larger role in international affairs, including conflict mediation and global governance. Nearly 60 per cent believe the future international order will be multipolar, while about 70 per cent expressed support for a United Nations–centered system, with over a third favouring reforms.

Two-thirds of respondents said they hope their country’s relationship with China will improve, particularly in Africa, where support for closer ties increased compared with 2024. Younger and more highly educated respondents showed the strongest interest in China and more positive attitudes toward engagement.