'Kenya open for business,' CS Mutua woos tourists amid anti-Gov’t protests

Tourism and Wildlife Cabinet Secretary Dr. Alfred Mutua has asserted that the outlook of Kenya's tourism sector remains positive despite ongoing nationwide anti-government protests.

Addressing journalists after an extensive review meeting with tourism stakeholders in Nairobi on Wednesday, CS Mutua noted that Kenya remains open for business and is ready to welcome tourists in spite of the recent disturbances.

He further projected that Kenya anticipates hosting 3 million tourists by the end of the year, with anticipated numbers surpassing 5 million over the next two years.

"While there have been a few postponements of bookings, mainly for events, new bookings are also coming in. Our upward trend has slowed slightly, but the sector remains stable, and Kenya is ready for the ongoing high season," he said.

"Our national parks, beaches, museums, and other attractions continue to draw many visitors. Maasai Mara, Amboseli, Nakuru, and Tsavo are fully booked without any disruptions. The increase in numbers translates to more revenue for the country and numerous new job opportunities, especially for the youth."

The CS further emphasized that the tourism sector is vital to Kenya’s economy, being one of the largest employers with 80 percent of its workforce comprising the youth.

Additionally, he underscored the critical need for stability within the sector, emphasizing that disruptions inevitably result in job losses and hindered employment prospects.

"Tourism contributed about Ksh.353 billion to the Kenyan economy last year and has been on an upward trend. We aim to see this sector grow significantly, targeting Ksh.700 billion per year in the next few years."

Dr. Mutua also highlighted the government's measures to ensure the stability of the tourism sector in Mombasa and Diani, noting that flights to these destinations are fully booked, with charter flights operating normally.

He further called on all visitors, both local and international, to continue with their travel plans to Kenya, promising the usual high standards of hospitality.

Mutua was accompanied by Mike Macharia, CEO of the Kenya Association of Hotel Keepers, Catherine Murage, National Treasurer of the Kenya Association of Hotel Keepers, Fred Odek, Chairman of the Kenya Tourism Federation, and senior officials from the ministry and associated parastatals.