Kenya welcomes expansion plans by U.S. production company Invention Studios

The Kenyan government has welcomed plans by Los Angeles-based production company Invention Studios to expand its investments in the country’s creative sector.

The announcement was made following a meeting on Wednesday between Cabinet Secretary for Youth Affairs, Creative Economy and Sports Salim Mvurya, and Invention Studios President, Nicholas Weinstock, ahead of the International Creative Economy Conference in Nairobi.

According to the CS, to date, the partnership between Invention Studios and the Ministry has resulted in the production of five films in Kenya, an indication of growing international interest in the country’s creative potential.

CS Mvurya reaffirmed the government’s commitment to supporting the sector, noting that ongoing policy reforms, infrastructure upgrades, and fiscal incentives aim to raise the creative economy’s contribution to GDP from the current 5% to 10% by the end of 2025.

“This collaboration shows that the creative industry can be a catalyst for economic growth, job creation, and youth empowerment,” said Mvurya, adding that the government is working to establish a more supportive environment for local creatives and international collaborators.

Mr. Weinstock highlighted Kenya’s storytelling talent and emphasized the importance of mentorship, training, and international exposure. He said Invention Studios is committed to sourcing and developing high-quality Kenyan projects for global film and television markets.

CS Mvurya noted that as part of its broader strategy to grow the sector, the government is constructing modern film studios under the Affordable Housing Programme to serve as production locations. Other initiatives include subsidized production costs, tax and levy exemptions, and improved visa facilitation for creative industry investors.

The International Creative Economy Conference, set for June 5 in Nairobi, will bring together investors, creatives, policymakers, and development partners—including a U.S. delegation—to explore strategies for expanding investment, fostering collaboration, and promoting innovation in the sector.