Safaricom on boards BrighterMonday as new youth Career Partner

The Safaricom Hook platform is designed to empower Kenya's youth in the domains of technology, career development, and culture by leveraging the telcos extensive mobile network.

During the launch, Chris Otundo, CEO BrighterMonday, emphasized the profound impact this collaboration represents, stating, "we are dedicated to guiding and supporting young Kenyans on their journey to successful careers."

"This partnership is not just about offering opportunities; it's about creating a lasting connection with the youth and providing them with the resources and mentorship they need to thrive in a rapidly evolving digital world as we help them seize the limitless career opportunities ahead," said Otundo.

BrighterMonday has committed to assisting youth in achieving success in the swiftly evolving digital landscape. This includes providing mentorship, educational materials, and specific career guidance, along with job opportunities.

"This partnership is a game-changer for the youth. Together with Safaricom, we will create a bridge to endless opportunities, bringing us closer to a brighter future for Kenya's young talents, where their career possibilities are limitless," said Erick Wilson Wafula, Head of Marketing, BrighterMonday East Africa.