Yvonne Afro Street among designers featured as L’Oréal brings ‘Worth It’ initiative to Kenya

The showcase, held at the Sarit Expo Centre, blended fashion, culture and empowerment, spotlighting designers and women whose stories, L’Oréal Paris said, reflect confidence, representation and self‑worth.

In a press release on Sunday, March 8, L’Oréal Paris said the Nairobi edition of the initiative was designed to honour women who are redefining industries, uplifting communities and inspiring the next generation, bringing together leaders, creatives and everyday heroes.

“Kenyan women are driving progress in boardrooms, communities, and creative spaces with remarkable confidence and elegance. Rooted in our Worth It initiative, Walk Your Worth Nairobi amplifies their stories across Kenya,” said Marie Van Haesendonck, Managing Director, L’Oréal East Africa.

The brand said the event featured a runway celebrating the rich traditions and diversity of Kenyan culture, with local designers — including Yvonne Afro Street — presenting collections that fused contemporary style with local flair.