Dubai hosts World Phygital Summit 2025 as global community gathers to shape the future of hybrid sports

Now in its second edition, the summit is hosted by Phygital International in partnership with the World Phygital Community (WPC). It aims to build on the momentum of its successful inaugural event, held in Istanbul, Türkiye, in June 2024.

It was at that Istanbul gathering that the United Arab Emirates was officially announced as the host nation for the Games of the Future (GOTF) 2025, a groundbreaking multi-sport event that fuses traditional physical competition with digital gaming, augmented reality, and esports.

With Dubai now taking centre stage, the 2025 summit promises to offer an even more expansive platform for dialogue, innovation, and direction within the phygital sphere.

The three-day event will feature a comprehensive review of the 2024–2025 WPC season, showcasing major milestones, competitive highlights, and insights into the evolving global landscape of phygital sports. Industry leaders from technology, sport, business, and media are expected to attend, contributing to high-level panels, interactive sessions, and forward-looking discussions aimed at charting the sector’s future.

One of the summit’s most anticipated moments will be the unveiling of the host city for the Games of the Future 2027, a decision likely to shape the next phase of this dynamic movement, as nations vie for leadership in the fusion of physical and digital competition.

Beyond its formal programme, the summit will offer rich opportunities for networking, bringing together decision-makers, tech innovators, athletes, investors, and content creators who are redefining the boundaries of sports and entertainment.

With its world-class infrastructure, global connectivity, and reputation as a tech-forward city, Dubai stands as an ideal host. The emirate’s rapid digital transformation and status as a tourism and innovation hub embody the very essence of the phygital revolution, where real-world athleticism meets cutting-edge digital engagement.

“The World Phygital Summit 2025 is not just a conference, it’s a celebration of a new sporting era,” said the organisers in a joint statement. “We look forward to welcoming the global phygital community to Dubai for what promises to be a defining event in the evolution of sport and entertainment.”