KRU rolls out “pass it back” initiative to empower youth

In a statement from the Kenya Rugby Union, Kenya becomes the latest country to join a growing global movement that uses rugby to foster inclusive and empowered communities.

The program will introduce World Rugby’s T1 non-contact format, offering a safe space for youth to build teamwork, confidence, and leadership.

The pilot phase, titled Playing for Equality, will focus on gender equity and leadership development, targeting over 250 youth, with more than half expected to be girls.

KRU CEO Thomas Odundo lauded the initiative as a step toward sustainable development in the sport.

“Investing in the next generation is how we build a lasting legacy. Our partnership with ChildFund Rugby strengthens the pathway for both players and coaches,” said Odundo.

The KRU will lead implementation, including the training of youth coaches aged 16–25. These coaches will run 90-minute sessions that blend rugby drills with essential life lessons to build resilience and equip youth to tackle everyday challenges.

KRU Chairperson Harriet Okach emphasized the broader value of the programme and its “It offers knowledge, instills values, and imparts life-changing skills. This is about transforming lives, not just playing rugby.”

Menzies Aviation Kenya General Manager Mohammed Tambi reaffirmed their commitment to the partnership. “This is a strategic partnership aimed at empowering youth and making a lasting impact.”

The launch also marks Pass It Back’s 10-year anniversary globally, reinforcing its success in driving social change through sport.