Man City sign kit deal worth a reported Ksh178B
Manchester City's Belgian midfielder Kevin De Bruyne (2L) waves to the crowd after playing his final game for City, after the English Premier League football match between Fulham and Manchester City at Craven Cottage in London on May 25, 2025. City won the game 2-0. (Photo by Anne-Christine POUJOULAT / AFP)
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Manchester City have signed a blockbuster new kit deal with
Puma worth a reported £1 billion [Ksh 178 billion] over the next 10 years.
City's extension of their contract with Puma ranks as the
largest kit manufacturing partnership in Premier League history.
Having agreed a £65 million per year deal with the German
company in 2019, City's new arrangement is believed to be worth a £100 million
per year until 2035, according to British media reports.
That figure shatters the £90 million per year deal signed by
Manchester United with Adidas in 2023.
Spanish giants Real Madrid and Barcelona are both reported
to have kit deals worth in excess of £100 million per year.
"We joined forces with Puma with the ambition to
challenge ourselves and go beyond the expectations. We have achieved this and
more over the last six seasons," City Football Group chief executive
Ferran Soriano said.
"Puma have seamlessly integrated into our organisation,
and we have enjoyed many historic moments together, engaging fans
globally."
Puma chief executive Arthur Hoeld added: "Puma's
partnership with Manchester City has been a great success both on and off the
pitch.
"Trophies, a perfect stage for our performance products
and commercial success were exceptional."
City's massive deal comes after the club's first season
without major silverware since 2016-17.
Pep Guardiola's men finished third in the Premier League after
winning the title for the previous four seasons.
They also suffered a shock FA Cup final defeat against
Crystal Palace and crashed out of the recent Club World Cup in the last 16
against Saudi Pro League side Al-Hilal.


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