Shell Motorsport Awards return with focus on growth and sustainability

The 2026 Shell Motorsport Excellence Awards (MEA) are set to take place this Saturday, marking the second edition of an event that aims to recognise achievement while supporting the sport’s future in East and Central Africa.

Organised by 254 Motorsports Club in partnership with Motorsports Kenya (Federation in Registration), the awards return after a well-attended debut in 2025 that brought together drivers, riders, teams, and industry stakeholders.

While the event maintains its celebratory aspect, organisers say its broader purpose is to support growth at the grassroots level.

The MEA seeks to highlight emerging talent across different areas of motorsport, including drivers, riders, engineers, and technical teams, with an emphasis on sustainability and development pathways.

Corporate backing remains a key part of the initiative. Title sponsor Vivo Energy (Shell), alongside partners such as Victoria Commercial Bank and Car & General, have continued their support into the second year.

Representatives from the companies pointed to the importance of structured platforms that recognise talent while contributing to the sport’s development.

The 254 Motorsports Club Chairman Sushil Gohil noted that continued sponsorship will play an important role in strengthening the local motorsport ecosystem, particularly by supporting younger participants and expanding opportunities within the sport.

The inaugural event attracted more than 700 attendees, and organisers expect a similar turnout this year. The 2026 edition will be held at Windsor Golf and Country Club on Saturday, 28 March.