KRA plans to drop 'Authority' from its name as it seeks to rebrand

KRA plans to drop 'Authority' from its name as it seeks to rebrand

A file photo of KRA board chairman Francis Muthaura

  • This is according to KRA’s board chairman Francis Muthaura who says that the institution is looking to drop the term “Authority” in favour of the name “Service”.  

The Kenya Revenue Authority (KRA) has announced plans to possibly change its name as it seeks to enhance service delivery to taxpayers across the country.

This is according to KRA’s board chairman Francis Muthaura who says that the institution is looking to drop the term “Authority” in favour of the name “Service”.  

The term “Authority”, Muthaura says, does not capture the taxman’s foremost mandate of offering unparalleled services to Kenyans.

“It sometimes has a connotation of a command it is like we are in a command position. Commanding is not the real role of KRA,” Muthaura told the Business Daily in an interview.

“We are the servants of the people who are the taxpayers. We are giving them services. We are working with the people and it is for this reason that we strongly believe that our role is of service delivery to the people.”

Muthaura similarly said that the rebranding will help the tax regulator perfect service delivery to the extent that it is able to collect adequate revenue through the tax policies already in place.

“We have geared up towards expansion of the tax base as a tool for establishing a stable equilibrium in the taxation equation. In other words, we are looking at a tax regime that is conducive for business and economic transformation while at the same time enabling us raise adequate revenue to finance our country’s development agenda,” he said. 

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