Millennials, Gen Z least likely to fall prey to online scammers in Kenya - Visa study
and Gen Zers are least likely to respond to a requested action by a scammer in
a text message or email in Kenya, a new study by the American card payment
organisation Visa shows.
Stay Secure study released on Thursday shows that millennials, the group born
between 1981 and 1996, have a 38 per cent chance of engaging online scammers while
those in Gen Z – the group born after 1996 – have a 42 per cent likelihood.
the other hand, boomers (born between 1946 and 1964) respond to 2 in 3 such
requests and are the most susceptible group to scammers with a 67 per cent possibility.
research cited over-confidence as leaving consumers in Kenya at risk of
becoming victims of fraud and online scams.
said they surveyed 17 countries in Central and Eastern Europe, the Middle East
and Africa and found a disconnect between consumers’ confidence in recognizing
fraud and their online behaviour, highlighting the importance of staying alert
and mindful of fraud attempts.
themselves knowledgeable might make people even more vulnerable, as false
confidence can propel someone to click on a fake link or respond to a scam
offer. Those who consider themselves more knowledgeable are more likely to
respond to a requested action from scammers compared to those who say they are
less knowledgeable,” the report says.
nearly three-quarters of Kenyans (74%) surveyed admitted to being a victim of a
scam at least once in their life.
were most concerned that their family or friends would fall victim to a fake
recruiter on career networking or job sites (75%) or investment scams promising
financial gain (67%).
only 57 per cent globally reported looking to ensure communications are sent
from a valid email address, 77 per cent of Kenyans do.
Visa Stay Secure Study identified prevalent patterns in the language most
associated with scams; orchestrating urgency to spur people into action, sharing
positive news such as “free gift,” “you’ve been selected,” or “you’re a winner”
as well as requiring actions such as requests to reset one’s password.
today’s digital-first world, scams are evolving in sophistication, with
criminals using new approaches to trick unsuspecting consumers. Whether it’s a
parcel held up at customs, a streaming subscription claiming to have expired,
or a free voucher for a favourite brand, scammers are adopting persuasive
tactics to deceive,” Eva Ngigi-Sarwari, Acting General Manager for East Africa
and Country Manager for Kenya at Visa said.
study forms Visa’s Stay Secure Campaign, focused on raising consumer awareness,
strengthening education, and building confidence to combat social engineering
Through the initiative, Visa provides educational content, including videos,
infographics, and tips designed to equip consumers with the knowledge and
skills to recognise and prevent fraud.
No comments yet.