Kenyan Gen Z turn roadsides into runways to express creativity

What began as a casual idea is now a bold creative movement. Social media platforms like Instagram, TikTok, and Pinterest have fueled the demand for unique, eye-catching content, turning roadside photoshoots into a growing trend among Kenyan youth.

These shoots are no longer confined to studios. Instead, open streets, colourful alleys, and quiet corners are being repurposed as backdrops. The natural light, open spaces, and raw urban charm offer something a studio often can’t, which is authenticity. It’s a blend of fashion, street culture, and artistic expression that challenges the norm and grabs attention.

For many, a simple roadside photo shared with a creative twist can go viral or even spark business opportunities. In today’s digital world, these photos are not just about likes—they’re tools for personal branding and digital success.

Still, roadside photography isn’t without its challenges. Safety is a real concern. Shooting near active roads or busy intersections can be risky. Some creatives face harassment from passersby or questioning from local authorities. Interruptions, noise, and the threat of equipment theft are common issues.

Despite these hurdles, many remain undeterred. Passion for art and a desire to break free from tradition keeps them going. Every successful roadside shoot is proof that creativity can thrive—even in tough environments.

The rise of roadside photography in Kenya reflects a new wave of fearless expression. For many young photographers and models, the streets aren’t just a backdrop—they’re a symbol of freedom, boldness, and the drive to stand out in a competitive digital space.