Kenya vehicle sales jump by 20% on cheaper loans

Kenya’s vehicle market recorded strong growth in 2025, with new data showing a sharp rise in total sales compared to the previous year.

Industry figures point to improved financing conditions and renewed business confidence as key drivers of the rebound.

The market grew by nearly twenty percent in 2025, as total industry sales rose to 13,583 units, up from 11,352 units recorded in 2024.

This represents an increase of more than 2,200 vehicles year-on-year, signalling a strong recovery across the sector.

Market leader Isuzu East Africa recorded the biggest volume gains, selling 6,494 units in 2025, compared to 5,390 units the previous year; an increase of just over twenty percent. The performance helped cement its dominance in the commercial vehicle segment.

Unlike 2024, when sales peaked in December, the 2025 market hit its highest point in August, with 1,384 units sold, before easing slightly toward the end of the year.

Industry players attribute the growth largely to lower financing costs, following interest rate cuts by the Central Bank in the first half of 2025, which made vehicle loans more affordable and boosted business confidence.