Ksh.163M up for grabs as Coca-Cola unveils new nationwide promotion

Coca-Cola last week launched a new national promotion dubbed ‘Kachingching na Coke,’ which offers consumers the chance to win millions in cash prizes.

With over two million winners and a whopping Ksh.163 million up for grabs, the campaign promises to make a real difference for Kenyans across the country.

'Kachingching na Coke' is part of Coca-Cola’s continued promise to bring exciting campaigns and promotions to Kenyan consumers.

The 13-week campaign, kicking off May 20, 2024, underscores this ambition by offering every Kenyan a chance to be a winner.

"At Coca-Cola, we have consistently strived to create magical experiences for our consumers," said Monique Katana, Coca-Cola Kenya Frontline Marketing Director.

"From the FIFA World Cup Trophy Tour, Coke Studio or Christmas, we have brought joy and happiness closer to Kenyans through our brands. This year, again we are bringing the Coca-Cola magic by rewarding over 2 million Kenyans with a record-breaking Ksh. 163 million in prizes.”

The ‘Kachingching na Coke’ promotion offers instant daily cash prizes ranging from Ksh.50 to Ksh.10,000 delivered straight to one’s mobile money wallet.

Plus, there is a chance to win the life-changing weekly grand prize of Ksh.1 million for 13 weeks.

To participate, simply purchase any Coca-Cola beverage in a 200ml, 300ml, or 500ml returnable glass bottle. Look under the crown for a unique code, then SMS the code for free to 40111 and stand a chance to win.

The participating promotion packs include the various brands, including Coca-Cola, Fanta, Sprite, Krest, Stoney, and Schweppes.

“For 138 years, Coca-Cola has lived by one purpose, to refresh the world and make a difference. In Kenya, we have shared this purpose with our consumers for over 75 years,” said Isabelle Kariuki-Rostom, Senior Marketing Director, Coca-Cola East, and Central Africa Franchise.

“This campaign is our way of showing that we are here to support and uplift the Kenyan people. Whether it is taking a refreshing break during a busy day or catching up with friends over a cold Coca-Cola, our beverages are moments of refreshment, connection, and with this campaign the joy of being a winner.”