SHE MEANS BUSINESS| Bi Mkurugenzi speaks on the secret to making money in content creation
Judy Nyawira, popularly known as Bi Mkurugenzi.
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In this week’s episode of She Means Business, we sit down with Judy Nyawira, popularly known as Bi Mkurugenzi, a producer and content strategist.
Working alongside her husband Abel Mutua, popularly known as Mkurugenzi, while also establishing her personal brand, Judy opens up about what it truly takes to build a sustainable creative enterprise.
Judy also gives a look into what it’s like working with her husband, emphasizing that trust and discipline are key.
Despite her success, Judy dispels one of the biggest myths in the creative scene — that events automatically translate to big money.
Watch the full episode of She Means Business here.
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