SHE MEANS BUSINESS| How to know if your passion can be turned into a business - Frida Owinga

Claire Munde
By Claire Munde June 18, 2025 09:50 (EAT)
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Frida Owinga.

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How do you know whether that idea that you're passionate about is worth pursuing as a business?

According to Frida Owinga, there are things that can be turned into profitable ventures, while there are others that might be best left as hobbies.

The founder of Passion Profit has built her life around building Small and Medium Enterprises (SMEs) into thriving businesses and is passionate about helping women scale.

On this week's episode of She Means Business, we sat down with Frida to discuss her journey in business, relocating to the US and returning home, and why she believes that many businesses lack the right tools to thrive in business.

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