Stivo Simple Boy trademarks popular catchphrase 'Freshi Barida'
The viral slogan originated from an interview where Simple Boy, alias ‘Kibera’s Finest’, was discussing Kenya’s upcoming general elections,.
It was later used in his song of the same name released two weeks ago.
Simple Boy’s management, Men in Business (MIB), announced that the rapper now legally owns the exclusive rights to the slogan.
"The 'freshi barida' slogan has finally been trademarked under Stevo Simple boy's name and he now owns the exclusive rights for the use of this slogan as per legal authorities," wrote MIB in a statement.
“Any use of the slogan in advertisements or promotion of products, events or for any other commercial purpose without notice will lead to legal charges as per the authority agreement.”
The team noted that Stivo’s fans can, however, continue using the slogan, which the rapper has already incorporated into merchandise for sale to his listeners.
Meanwhile, ‘Freshi Barida’ - the song - is enjoying continued success and has amassed over 340,000 YouTube views to date.