Nice & Lovely launches limited body lotion to 'keep girls in school'

Nice & Lovely, in partnership with Sky Girls Kenya, has announced a limited-edition lotion reportedly aimed at promoting girl-child education.

The limited edition lotion, launched under a campaign dubbed ‘She is counting on you,’ seeks to boost the confidence of the girl using the lotion, as well as help another girl stay in school.

Speaking during the product launch ceremony held in Nairobi on Friday, L’Oréal East Africa Managing Director Serge Sacre said that the company would donate money from the lotions to help keep disadvantaged girls in school.

“We are proud to announce a partnership that will see Nice & Lovely commit to donate Ksh.5 for every limited-edition lotion bought,” said Sacre, adding that the limited-edition lotion will be available in 200ml and 400ml packs from June 2022.

“We would like to have this partnership ensure that more girls are given a chance to realize their dreams, especially after the impact that COVID-19 has had contributing to early pregnancies and marriages, with parents lacking school fees,” he said.

Close to 200,000 teenage pregnancies were reported in 2020 alone.

Svetlana Polikarpova, Director & Co-Founder of Tandem Agency which is in charge of Sky Girls Kenya, on her part stated: “We work to inspire young girls to stay true to their values, and what they care about, helping them resist peer pressure.

We aim to increase girls’ confidence, self-reflection, decision-making, and refusal skills so that they can make positive choices that are true to themselves.”