Bayer unveils 12-month health awareness campaign in Kenya
Paul Kibebe, Bayer East Africa Consumer Health Operations Manager, Nompumelelo Thwala, Senior Brand Manager Southern East Africa Bayer Consumer Health and Dr Renissa Naidoo display the brands during the launch event in Nairobi.
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The campaign, targeting urban professionals and families, will focus on educating consumers about self-care and nutritional wellness. It will run in shopping malls, retail stores, and online platforms across Nairobi and other urban centres.
Speaking at the launch, Bayer’s Senior Brand Manager for Southern East Africa, Ms. Nompumelelo Thwala, said the campaign aims to drive product awareness, boost engagement, and support market penetration.
The Supradyn range includes Immuno Triple Action and Boost, designed to help consumers bridge nutrition gaps and support healthy living.
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