Safaricom, Equity Bank top list of 100 most loved brands by Kenyan women

Safaricom, M-Pesa, Airtel, Equity Bank and Naivas Supermarket are the top five most loved brands by women in Kenya.

This is according to a recent report released BSD Group and Ipsos, which elaborates the consumer behaviour of women countrywide, after research carried out between February and March 2023.

Ipsos Kenya Managing Director Chris Githaiga pointed out that the study seeks to bridge the knowledge and insights gap in understanding the female consumer market.

He further added that the percentage of female-headed households is increasing and can no longer be ignored. 

According to Mr. Githaiga, recent studies show that close to 50 per cent of households in Kenya have a woman (a mother) as the head. Therefore, he noted, empowering women impacts the overall economic growth and value creation.

“Brand owners, policy makers, investors can now get a better understanding of women’s consumption habits after we realized that the demographic and value of women consumers in Kenya was understated, misunderstood, and ignored,” he said.

The full list of the top 100 brands loved by women, according to thereport, are;

1.                  Safaricom

2.                  M-Pesa

3.                  Airtel

4.                  Equity Bank

5.                  Naivas

6.                  Samsung

7.                  Nice and lovely - Body care products/Lotion

8.                  Softcare-Sanitary products

9.                  Gotv

10.              NHIF

11.              Co-operative Bank

12.              KCB Bank

13.              Amara

14.              Ramtons

15.              Fanta

16.              Menengai - Home cleaning products/Bar soap

17.              Coca-Cola

18.              Always

19.              Arimis

20.              Toyota

21.              Family Bank

22.              Netflix

23.              Ariel

24.              The Aga Khan Hospital

25.              Brookside

26.              Nice and lovely - Hair products and equipment

27.              Dstv

28.              Delamere

29.              Toss

30.              M-Shwari

31.              StarTimes

32.              Ketepa

33.              Sun King

34.              Quickmart

35.              Ajab

36.              Pembe

37.              Mount Kenya

38.              KOKO

39.              TipTop

40.              Broadways

41.              Nice and lovely – Cosmetics

42.              Raha Premium

43.              One Acre Fund

44.              LG

45.              Daima

46.              Korie Rice

47.              Sawa

48.              Khetia’s

49.              Nivea - Body care products/Lotion 

50.              Minute Maid

51.              Dola

52.              Dumuzas

53.              Russia hospital (Jaramogi Odinga Hospital)

54.              Mercedes

55.              MEPHI Hospital Kilifi

56.              Kilifi District hospital

57.              Ndovu

58.              Zoe - Body care products/Lotion

59.              KCC

60.              Asis International

61.              Von

62.              K-gas

63.              Geisha

64.              MEWA Hospital

65.              Sony

66.              Emusanda Health Centre

67.              Jogoo

68.              Dettol

69.              Kabras

70.              Gracies Yoghurt

71.              KCB M-Pesa

72.              Telkom

73.              Supa Bread

74.              Venus

75.              Blue Band

76.              Lido - Body care products/ Bathing soap

77.              Kiirua hospital

78.              Kibos Sugar

79.              Men-Gas

80.              Avena

81.              Lato

82.              Jamaa

83.              Lido - Home cleaning products/Bar soap

84.              Nivea - Fragrances for women

85.              Consolata Hospital

86.              Moi teaching and referral hospital

87.              Pampers

88.              Matunda hospital

89.              Paul's Bakery

90.              Menengai - Body care products

91.              Mea (Agriculture Equipments)

92.              D. Light

93.              Mary hair salon

94.              St.Thomas Maternity Hospital

95.              My Girl

96.              Pumwani Hospital

97.              Post Bank

98.              Unaitas

99.              Daawat

100.         Makunga Hospital